PAÑPURI PRIVATE EDITION
WHERE MEMORY BECOMES SCENT
We believe that scent is more than a fragrance—it is a story waiting to be told. A reflection of who you are, where you have been, and what you hold dear.
With Private Edition, our exclusive bespoke scent-crafting service, we invite you on a deeply intimate journey of self-expression. Guided by our Scent Specialists, you’ll explore your inner world, uncovering moments from your past, sensations from cherished experiences, or emotions you wish to preserve. These become the foundation of a one-of-a-kind fragrance that belongs only to you.
To create scent is to make memory tangible, to bottle a feeling that once lived only in the mind.
THE NEUROSCIENCE OF SCENT
Long after moments pass and places fade, a single whiff of fragrance can carry us back to a person, a feeling, a time we thought we’d forgotten. Unlike other senses, scent travels directly through the brain’s limbic system—the very center of memory and emotion—bypassing rational thought and speaking straight to the soul.
It is to hold a piece of your story in form real, lingering, and alive. In this way, scent becomes memory, made real. A powerful tether between you and the experiences, people, and places that have shaped you.
CRAFTED FROM THE RARE
The Private Edition experience begins with access to an exclusive library of over 40 scent notes and 25 rare botanical essences, each selected for its purity, depth, and storytelling potential. These include hand-picked Thai botanicals and natural ingredients sourced from sustainable farms across the globe, grown without contaminants and harvested in limited quantities.
Among these treasures is the exquisite Rose Absolute, extracted from once-a-year blooms of the Bulgarian rose. It takes five tons of blossoms to yield just one kilogram of this highly concentrated floral oil, prized for its rejuvenating properties and its ability to stir the heart with its uplifting, romantic scent.
Together, they become the palette from which your personal scent is composed, note by note, story by story.
THOUGHTFULLY DESIGNED EXPERIENCES
1 | Our Scent Specialist guides you through conversation, intuitive prompts, and a scent discovery quiz, helping you uncover memories, imagination, and desires that form the soul of your scent.
2 | You’ll explore the scent pyramid—a composition of top, heart, and base notes—each thoughtfully layered to evolve in harmony with your emotions and personal story.
3 | Through a process of scent layering, you’ll experience compositions that resonate with your inner world and choose the blend that speaks to you most. This journey unfolds over 1–2 unrushed hours.
4 | The result is a bespoke scent, crafted into your own personal home ritual: Essential Oil, Ambience Sachet, Room Spray, Pillow Mist, Ambience Diffuser, and Refill.
Once your journey is complete, your personal formula is carefully recorded and preserved. Whenever you wish to relive those cherished moments, you can return to the Sensorial Boutique and recreate your bespoke scent with the exact formula.
GIFTING THE ESSENCE WITHIN
To give someone a scent crafted from your heart is to offer a piece of yourself.
It is a gift unlike any other—intimate, irreplaceable, unforgettable.
It becomes a place where memory lives, a connection between moments, between lives—something held, beyond words.
BEGIN YOUR PERSONALIZED SCENT JOURNEY
Step into the world of Private Edition at our PAÑPURI Sensorial Boutique EmQuartier.
G Floor, Building B, Zone C, 695 Sukhumvit Road, Watthana District, Bangkok 10110
Opening Hours: 10.00 a.m. – 22.00 p.m. (Daily)
Tel: +66(0)65 940 4791
Our Bespoke Service is available Wednesday to Sunday, 12.00 – 20.00 p.m.